We assist in analyzing your mailserver, DNS, and connected systems to identify any red flags, and simplify the often overcomplicated world of nameserver updates. SPF, DKIM, BIMI? Don’t worry.
What’s your score today? Do you know? Using cutting-edge coordinated AI seed account clusters, we evaluate your deliverability across more than a dozen email providers and spam filter formats to see who you’re reaching, and how often.
Our real source of impact—after establishing your current score, we go to work managing daily interactions with seed accounts. These bot groups engage with team-facilitated test emails in natural, high-intent activity patterns, to gradually signal over time to mailservers that “yes, this is good content.”
Every email left unopened is a mark against your Sender Reputation. So, stop sending emails into the void. In a simple, common sense process, we consult with you to see how and where you may better segment your customers vs. prospects, uncover new cross-selling opportunities, and trim your lists’ dead wood.
Sometimes, you just have to start from scratch. In extreme cases, the damage done to a brand domain requires longer-term recovery. In these situations, we supervise the acquisition and substitution of a secondary and/or tertiary domain to manage email sending while rehab happens on the main web domain.
Customers vote with their mouse: opens, they’re aligned. Unopened, they aren’t. Instead of getting new customers, get a new strategy. Revamping customer marketing strategies can be easy, and fun. Sometimes, an outside perspective does wonders.
In short—gaining a bad reputation. In long, in the digital infrastructure of mailservers and mail providers, sending and receiving, there are fluctuating “scores,” called Sender Reputation scores, maintained by mail providers. That, generally, is tied to the IP address that underlies your sending domain.
Negative behaviors like unsolicited email, spam complaints, unsubscribe requests, etc. all impact that score. Enough negative marks and you’ll start to wind up in spam, progressively. It doesn’t just happen all at once.
Unfortunately, every provider (Gmail, Outlook, Yahoo, Hotmail, etc.) has its own black-box-proprietary security algorithm on evaluating sender rep. So, some providers (Gmail, Office 365) are easier than others (Outlook, Yahoo) to rehab. Still, no clear cut patterns.
Plain english: the servers that send and receive email keep tabs on each other, and the perceived trustworthiness of mail coming from that domain.
Well, you as an individual can only “determine” anecdotally. Or, by whatever overview your ESP (Email Service Provider) provides. Even then, hard bounces vs. soft, or undelivered mail, or direct spam, are not always easily distinguished.
Using our chosen tech, we launch real-world, high-cap tests that determine, with a statistically significant survey size, averages of performance across all major email providers. So you know what’s working, what isn’t, and where to focus.
We focus on B2C and D2C businesses. Or, businesses that sell things—whether products or services—to individuals, families, or non-business entities.
Why? Because customer-oriented businesses have the most to gain, and the greatest margins, in customer retention. If someone’s bought from you before, odds are they align with your brand. Good email is a cornerstone in effective customer retention today. That puzzle, and its maintenance, is something we enjoy untangling.
And, as Heath Ledger’s Joker said, “if you’re good at something, never do it for free.”
We focus on a group of proven, consistent, and “white hat” (AKA ethical) practices involving modern infotech components. Through managed sending and engagement with emails from your domain, we slowly build a new and improved pattern of behavior that mailservers will slowly notice. Just as negative activity (spam complaints, unopened emails, unsubscribes) negatively impacts your Sender Reputation, so does positive activity (opens, link clicks, forwards, replies) impact your rep positively.
Yes, but—candidly, Email Rehab was designed intentionally as a drop-in, pre-set service package. We don’t want to hang on to clients over time. The service we provide is not a monthly need, ideally it’s not a yearly need. We charge professional grade money for professional grade services, and ideally leave you better equipped to continue that maintenance on your own.
In other words, we sell what we offer on this page. We don’t intend to deviate far from that group of services, and the umbrella implied by their overlap.
